By Cate Simpson

Remember Diamond Shreddies?
Last summer, Post Cereals launched a new angle on their classic “Good good whole-wheat Shreddies.” This year, one local comedy hero is reshaping the way we look at product testing.
Toronto talent and four-time Canadian Comedy award-winner Kerry Griffin has recently appointed himself as head of Shreddies Market Research. Known for his work with improv troupe Slap Happy, Griffin spoon-feeds a series of test questions to consumers in three freshly-released clips, where survey participants are asked to rate the cereal on a scale of 1–10, A–Z, and… the animal scale? Watch Griffin milk the gig for all it’s worth in two more videos and decide for yourself: Amoeba or Elephant?
Thanks to deadly unicorn for the tip.