The Making of a Medley
Newsstand: November 23, 2009
Transit City and Transit Cities
The Daily Photoist: November 23, 2009
Televisualist: A Kinder, Gentler Televisualist
Remember Diamond Shreddies?
Last summer, Post Cereals launched a new angle on their classic "Good good whole-wheat Shreddies." This year, one local comedy hero is reshaping the way we look at product testing.
Toronto talent and four-time Canadian Comedy award-winner Kerry Griffin has recently appointed himself as head of Shreddies Market Research. Known for his work with improv troupe Slap Happy, Griffin spoon-feeds a series of test questions to consumers in three freshly-released clips, where survey participants are asked to rate the cereal on a scale of 1–10, A–Z, and... the animal scale? Watch Griffin milk the gig for all it's worth in two more videos and decide for yourself: Amoeba or Elephant?
Thanks to deadly unicorn for the tip.
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So, how is this not spam? Because Kerry is from Toronto? Thats quite the stretch.
for the record, generally focus group participants are paid, so they put up with stupid questions for the payout at the end.