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news

Vintage Toronto Ads: The Town that Sold Itself

2007_10_16meadowvale_01_01.jpg2007_10_16meadowvale_01_02.jpg2007_10_16meadowvale_01_03.jpg
Developers had to do very little to attract new homeowners into the rapidly expanding, brand-spankin’ new city of Mississauga in the 1970s. Open spaces, parkland, recreational venues, shopping plazas, and day care spaces were among the tidbits thrown to those looking at suburban creature comforts.
Most of all, new homeowners wanted easy access to rustic jug milk stores.
This development may have touted itself as “excitingly different,” but parting from the norm could only be taken so far. Item #12 makes it clear that eccentricity would not be tolerated in Meadowvale, thanks to tough rules. Discrimination against certain colours nearly led to a lawsuit from the GTA Regional Association of Purple Edifiers.
Source: Toronto Life, June 1975

Comments

  • matty

    boring

  • Threnody

    It sounds like my own personal hell.

  • rek

    If the house across from me turned purple or had a red fence I’d die. I’d just die.

  • Adam Sobolak

    I wouldn’t sneer–believe it or not, the older parts of Meadowvale *do* have enough above-average period charm to practically count as 70s heritage…

  • David Elliott

    Regarding that paragraph 12. I wonder if they had something against outdoor clothes lines. Some suburban developers do have a thing against outdoor clothes lines [!].
    Then there’s the situation with Don Mills. You couldn’t have a blue roof. EP Taylor didn’t like blue roofs.