Vintage Toronto Ads: Signaling Fall

Fall officially arrives this week, a season that signals fresh starts. While some changes signal endings, such as leaves changing colour, events ranging from the first day of school to the launch of the new slate of television shows are opportunities to forge fresh paths. Shopping malls are no exception, as stores unveil their fall wardrobes in which consumers can strut their stuff at the office or on the town.

But is the interplay of fabrics at the top of every consumer's mind?

The clearest signal that this ad sends out is its age. The colour scheme, the half-reversed headline with a skinny font, the tilted photo with neon background, and the contrasting moods of the model add up to a pure 1980s layout.

Source: Toronto Life, September, 1985