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12 Comments

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Torontoist’s TTC Survey Results: Summary

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With some 2,212 responses in just under two weeks, our TTC survey is done, and the complete data is in the hands of Michael Anders, the TTC’s Market Research Director. Tomorrow, Wednesday, the organization will be holding a special meeting in Committee Room 1 at City Hall to discuss their next steps, and Anders has told us that they “will be prepared to discuss [Torontoist's] findings” (whatever that means!––either way, Torontoist will be in attendance).
You can view the summarized results of our survey online now, or download the summary as one of those lovely printable PDFs. For the sake of convenience, clarity, and brevity, here are some of the more salient results from our survey.

Usage & Fares

Cutbacks & Solutions

We’ll have more data over the rest of this week, including a selection of the more interesting responses from the “My TTC Is…” fill-in-the-blank question, as well as the responses (and, in some cases, amazing stories) from the “Any Additional Comments” box shortly thereafter.

Comments

  • guest

    Re: “Should the proposed TTC cuts take place, 93.9% would start to use another form of transportation instead of using the TTC with varying degrees of frequency”
    This is a classic example of how not to misrepresent data if you want your results to be trusted. Look at how these numbers were interpreted from the original question and options as answers. Rather silly. Don’t be so biased, please.

  • David Topping

    How would you suggest reporting on that data to better represent it? I was just trying to summarize how many people said they would use some other form of transportation instead of the TTC should the proposed cuts take place: 93.9% said they at least occasionally would.

  • x_the_x

    You say “start using”. That is not what your data says. Your question says: “How often would you take another form of transportation instead of using the TTC should the proposed cuts take place?”. You need to ask the question “How often would you take another form of transportation instead of the TTC should the proposed cuts not take place” for the answers to the question you ask have any value. The answers to the question is not responsive to the issue, namely, what is the impact of the proposed cuts on usage.

  • David Topping

    Noted––I’ll fix that now. I should make it clear that I am not trying to distort these results for any purpose; nobody’s paying me to come to any conclusions that will make the TTC seem either good or bad (or somewhere in the middle). I’m just trying to synthesize the results.

  • jeeff

    a couple quibbles:

    Most (44.0%) say that their typical trip on the TTC lasts between 10 and 30 minutes.

    44% isn’t most. it may be the largest single group, or the most popular answer, or however you want to describe it, but the majority of people chose some option other than this one.

    50.6% have a favourable impression of the TTC, while 19.7% have an unfavourable impression. As for its employees, the numbers are a little different: 49.5% have a favourable impression of the TTC’s employees, and 18.4% have an unfavourable one.

    in fact, those numbers are little different, rather than “a little”. i haven’t figured out the statistical significance of your results, but the difference may not even meet that threshold. this similarity may point to a correlation between the two… i’d argue that the interactions of a transit rider with ttc staff play a large part in shaping his/her views of the organization as a whole.

  • guest

    You can’t simply lump your responses together and make them sound more dramatic as you have here.
    All of the time + Frequently + Some of the time + Rarely DOES NOT EQUAL “at least occasionally”?
    Your survey question wasn’t limited to two choices (“at least occasionally”, and “never”).
    Biases are so obvious by the choice of words in the summary, that it’s alarming. The data looks good so don’t muck it up by tainting it with poorly executed summaries.

  • David Topping

    As noted, guest #6, I’ve fixed that already. No need to beat a dead horse.
    jeeff, I do definitely agree that people’s opinions of TTC employees will shape their overall impression of the organization; I was curious if there’d be a bigger difference between those two for the poll, but was surprised at how similar both numbers were.

  • guest

    This is why the TTC hires actual market researchers and statisticians. Good effort but your efforts are meaningless.

  • David Topping

    That’s a bit of an underexaggeration. All the data is online and public for the taking, and the TTC has been sent a complete set (a spreadsheet with all individual responses, so they can filter to see, say, how many people under 25 who pay with tokens ride bikes [or what have you]), and our survey, we’ve been told, will be talked about tomorrow at the TTC’s general meeting. Is our data perfect? No. Valuable? Maybe. But an extensive list of feedback from 2,200 people––on a survey that, without a doubt, expands and improves on the TTC’s own––is certainly not “meaningless.”
    Thanks for coming out, though.

  • EricSmith

    I liked the survey, and find the results interesting. I was briefly amazed that 20% of respondents usually pay cash, for instance, but I can believe it if they’re the same 20% who ride “a few trips a month” or less.
    Maybe they’re mostly the same people as the 25% who wouldn’t mind paying extra.

  • Marc Lostracco

    I usually pay cash in the summer because I walk most places, but I would buy tokens more often if the DAMN TOKEN MACHINES ACCEPTED $5 BILLS, which they intentionally don’t for some reason.

  • EricSmith

    I suspect that they want to minimize the amount of change they have to give per token sold. (Five dollars would get you, if my arithmetic is good, two tokens, three quarters, and a nickel.)
    Things would be so much more efficient if only you’d buy your fare using the laser-etched MegaCode™ on your forehead!