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Dumps Like A Truck Truck Truck

It was inevitable: the movement to rescue the truck slammed into the side of the CityTV building (and yes, there is a movement) now that their headquarters are being relocated to John Street has a Facebook group. The truck is slated to come down soon, probably today, and the group is gaining momentum—they almost doubled their numbers (literally) overnight.
While the Sam’s sign is one thing—a cultural icon that meant so much to so many people at risk of being sold to the highest bidder—this huge “art installation” (as the Facebook group is calling it) may just be picked up and moved to CityTV’s new location, like, a block away. That, and it’s also enormously ugly, more of a tourist trap and huge eyesore of a semi-cool ad than an attractive artistic flourish. (It’s no coincidence that an episode of the Simpson’s featured a building called “Planet Hype” with a car slammed into the side of the building.) Plus, who has fond memories of an awesome day spent hanging out at the CityTV truck? If the thing is an icon, what does it represent?
All that said, it’s reasonable enough to understand the attachment; if nothing else, the truck is certainly noticeable, eyesore or not, and it’s one more thread of that strange entertainment district fabric. And hell, who are we to judge if people care about it? Still, memorability and quality are not synonymous…something aptly (and certainly unintentionally) demonstrated by one observer in the comments of the Facebook group, who remarked, “its just rediculous what r they going 2 do next move much music 2 ?” Uh…yes, please.
UPDATE (July 3, 3:00 p.m.): Yeah, so, apparently the truck’s got a bit of a life left, though it’s definitely on its way out. Says Mary Powers, Senior Vice President of Corporate Communications for CTVglobemedia, “That truck will of course come down at some point….I can’t tell you when it will come down. It could be a couple weeks, it could be a couple months. But some of it will be coming down.” The gem quotation, though, as reiterated by our own Mark Medley: “Ms. Powers did not think an online petition would stop the truck’s removal. “It’s not that old…I think we put it up for our 25th anniversary….It’s not that old. We’re not talking the Sam’s sign here.” And then, of course, there’s the concluding quotation: “I would imagine it’ll show up somewhere.”” Ah, corporate apathy.
UPDATE (July 4, 10:45 a.m.): “Mary MacDonald, co-ordinator for Heritage Preservation Services, told the Post that the CHUM building’s heritage designation, granted in 1986, means the truck cannot be taken down without City approval.”
Photo by tysonwilliams from the Torontoist Flickr Pool. Thanks to Stuart Baulch for tipping us off to the Facebook group.


  • brokenengine

    I joined the facebook group and suggested they all check out hahaha. I think that would be ironic: They all mobilized to save one ad, and then helped illegalsigns destroy a bunch more!

  • Marc Lostracco

    I don’t think the thing is an eyesore at all—it’s mrural/sculpture art, as far as I’m concerned. That’s been there since the 80s, when those white CityTV SUVs where seen all over the city guerilla-style when other news organizations only had a couple vans. The piece has undoubtedly become one of the iconic landmarks of the entire Queen West strip and is a huge novelty to tourists and occasional visitors alike.
    I can’t even imagine why Rogers even cares if it’s there or not, or would risk the bad PR for ripping it down. It’s art. Leave it alone, goddammit. I’ll be really disgusted if the plans to remove it are more than a rumour, especially if they’re trashing it to free up space for a giant billboard.
    Plus, PSA to people who use “2″ instead of “too”: IT’S NOT CUTE.

  • guest

    I just like the title for this post, Kudos!

  • Steven Chabot

    Considering that most likely CityTV A. owns the sign and B. has rights to the new building, who cares if they keep it?
    Is putting your own name on your own building really an advertisement?

  • brokenengine

    Its not Rogers.

  • Marc Lostracco

    Sorry, force of habit. I mean CTVglobemedia.

  • guest

    Maybe we’ll be lucky and it will end up adorning some tasteless condo development along the harbourfront… i.e. Tip Top Tailors tastefully squewed placement.

  • fantasygoat

    Man I hate what they did to the TIP TOP sign.

  • Jonathan Goldsbie

    I’m so glad you made mention of that Simpsons gag.

  • rek

    Remember to curse the CRTC for this turn of events. Whatever the outcome.
    (Jonathan — those links all return 403 Forbiddens)

  • Jonathan Goldsbie

    Hmm, you’re right. It seems to work for me when I copy and paste the URLs into the address bar, though.

  • David Topping

    Just refresh the images when you get the 403 forbidden page. Works like a charm.

  • guest

    Remember that Hard Rock Cafe (which the Simpsons gag presumably takes off from) was using the “crashed Cadillac canopy” thing at New York etc several years before the CityTV truck. Simpsons didn’t need City-TV as an intermediary…