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Vintage Toronto Ads: A Baseball Prescription

2007_04_06tamblyn.jpg
As a public service to fans planning to catch the Blue Jays’ home opener on Monday night, we offer a prescription for enjoying the game from the team’s debut season. Given the current weather, will the 30th anniversary opener be as snowy as the first?
You can debate whether Canada was still a child when Gordon Tamblyn purchased a drug store at Queen St. E. and Lee Ave in 1904. By the early 1930s, the chain had grown to nearly 60 stores, mostly in Toronto, where the companied relied on a fleet of bicycle couriers for deliveries. The company was later purchased by Loblaws, whose hand is evident in the design of the Tamblyn logo.
The company wouldn’t write prescriptions for much longer, as it was sold to British drug store giant Boots within two years of this ad. Several sales and name changes later, the stores evolved into the Rexall Pharma Plus chain.
Source: Toronto Blue Jays Scorebook Magazine, Vol 1 No 17, 1977

Comments

  • Adam Sobolak

    Just as with the Newfie Dominion stores, it’s positively disconcerting to come across these paraphrases of the Loblaws logo. (Or, for that matter, “Loblaw” without the “S”, as at Mississauga Rd + 407…)
    Given the state of the company, I don’t know whether such Don Watt 70s retro is plus or minus anymore. (I *wish* it was a plus, anyway.)