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Vintage Toronto Ads: Carpet with Civic Fibres

Next time you visit the library, take a look at the carpeting and furniture. Does it make you want to linger with a good book or run through the checkout as fast as possible?
2007_02_16MRLcarpet.jpgThe Toronto Reference Library, which celebrates its 30th anniversary in November, was breaking itself in when today’s ad appeared. Judging from the number of people seen sleeping there, the carpet colours may be too easy on some readers’ eyes. Architect Raymond Moriyama’s design, with carpeted walls, easy-to-browse open shelves and the 70s see-through elevator, lends a comforting, cozy feel, turning short trips into lengthy stays, especially in winter. Moriyama’s firm is still involved in the building, contributing to its renewal plan.
The Reference Library’s roots date back to 1830, with the establishment of the Toronto Mechanics’ Institute (originally named York, until the city changed its name in 1834). Modeled after similar groups formed in Great Britain during the 1820s, its aim, according to Robertson’s Landmarks of Toronto, was “the mutual improvement of mechanics and others who become members of the society in arts and sciences by the formation of a library of reference and circulation, by the delivery of lectures on scientific and mechanical subjects embraced by this constitution from which all discussion of political or religious matters is to be carefully excluded.”
Originally located on Colborne St, the Institute moved to the northeast corner of Church and Adelaide in the mid-1850s. By 1858, the library consisted of 4,000 books, available to 800 paying members. A city bylaw passed in 1883 established a free public library system, which the Mechanics’ Institute was folded into. When the library opened to full public access the following spring, the rush of people wishing to use it quickly led to increased staff and multiple copies of popular titles.
In 1903, the city received a Carnegie grant to build a new central library and several branches, including Yorkville, Queen/Lisgar (now used by the city’s Public Health department) and Riverdale. When the new Toronto Reference Library opened at St. George and College in 1909, it contained nearly 100,000 books. The Institute building remained a branch through the late 1920s, the was used as offices by the city’s public welfare department until it was demolished in the late 1940s.
In 1967, the Metropolitan Toronto Library Board was established to handle the reference library and special collections acquired over the years. Moriyama presented his design in 1970, with construction underway by 1975. The old library was sold to the University of Toronto and now serves as the Koffler Student Services Centre, which includes the main branch of the U of T Bookstore.
Source: Saturday Night, March 1978

Comments

  • Jeff Young

    Left Trawna in 96 for the Left Coast. We – my family – came back to visit relatives this past summer. The Reference Library was one stop on our visit, and it held the same interest for my daughter as it did for me. The foyer water & mirrors, the side gallery with a bizarre collection when we visited (60′s era stuff?), the immense content, the magazine & newspaper selection, looking up from the ground floor, looking out from the elevator as it ascends and descends, the calming effect of reading on the upper floors while near a window with a view, all these conspire to make this a landmark…and central too!

  • Marc Lostracco

    “The carpet texture and finish had to lend themselves to application on walls…”
    Ahh, the seventies.

  • lauralyn

    I love the carpet on the walls. It makes it even more quiet. You can talk in there and sound evaporates. And they have awesome study rooms for groups, really it is a spectacular building, and the collection rocks too, I wish the urban affairs library was as nice (the branch at city hall).

  • Jenelle

    I can’t stand the carpeting at the Reference Library. It’s a cool library and has a lot to offer, but I avoid going there because the carpeting drives me crazy. Makes the whole place feel old. How often do they even steam clean those carpet covered walls, if at all? Really now, is there even any purpose to carpeted walls in the first place?
    Seriously, it bugs me.