Let’s start of by saying how much we love the TTC. Sure, it’s expensive and plagued with corporate infighting, but it gets us where we want to go (for the most part) and there’s a soothing comfort in the gentle rumble of our slick red streetcars. There’s also a certain pride that many TTC riders have; a camaraderie rooted in the shared experience of Riding The Rocket — which is why we’re distraught at the TTC’s woefully bungled merchandise plan.
We really would want some TTC merch if it looked cool, like New York’s or London’s. We can’t bring ourselves to buy any of the current overpriced stuff because we have a set of working eyeballs.
By ignoring Matt Blackett’s ultra-brilliant Spacing subway buttons and dropping a cease-and-desist on RobotJohnny’s anagram route map, the Commission marooned the best public relations projects in its recent history. Since then, the TTC has unveiled its hideous stock at their Union Station merch store — called Transit Stuff to appeal to the cool kids — and after encountering virtually universal dislike of the product, they go and renew their exclusive contract with Legacy Sportswear for another five years. Sigh.
So, while the TTC is offering dowdy pewter pins perfect for grandpa’s fishing hat collection, read-on to see how we imagined some way more palatable swag that somebody might actually buy. We tried to keep it simple and familiar for mass appeal, but we’d also like to see what some of our local artists could whip-up for the more hipster vibe.
See these designs while you can, however, because we’ve seen how the TTC treats this kind of customer enthusiasm. We have a feeling that most of them are only going to be viewable for a limited time.
Related: Transit Tees Debut At Canzine (October 30)