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7 Comments

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Look up…

By Rob Shostak

2006_07_02superman.jpg

It’s a Bird… It’s a Plane… No, it’s the Superman marketing machine!
[photo: Above College and Bathurst - Care of Robonto]

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  • http://www.flickr.com/photos/dstopping David Topping

    It’s a bird, a plane, AND Superman.
    Though it’s not an original marketing idea for a product, it certainly fits. Gotta give ‘em props for that.

  • http://www.ohmpage.ca Rajio

    This is no better than the poluting, fuel wasting ad trucks we’ve been complaining about already.

  • John Duncan

    How insane do you need to be to pilot a helicoptor that’s dragging wires behind it?
    If a breeze picked up and they hit one of the rotors, he’d need the real thing instead of just a Superman banner!
    Also, despite the stupid advertising, Superman Returns may be the best superhero movie I’ve ever seen.

  • http://www.flickr.com/photos/dstopping David Topping

    Call me a hypocrite – I tend to really dislike advertising in almost any form – but I think there’s still something kindof cool about this kind of marketing.
    I mean, let’s look at this from an advertiser’s point of view: it certainly serves its purpose (to be noticed), which it wouldn’t if there were thousands of other helicopters flying around. I’ve become kindof immune to almost all forms of advertising in places that I’m used to seeing it; Google Ads, Newspaper ads, etc. The fact that it’s still a relatively unique way to advertise something (in large part because of the cost) helps – I’m not tired of it yet. And it seems substantially less invasive than wraps.
    I mean, Robonto certainly noticed. I would’ve.
    And yet, I’m more likely to see Superman because of John’s comment than a flying ad.

  • Michael

    I can’t wait to see advertising orbiting in space.

  • http://www.jillmurray.com Jill

    Woulda been cooler if they were dragging an image of Superman flying instead of some logo.

  • http://www.taraariano.com Wing Chun

    They can advertise it as creatively (not that this really qualifies) as they like; it won’t change the fact that the movie is endless and horrible.