By Sean Lerner

If you were at one of the myriad events in the city this past weekend, you may have noticed, and perhaps even used, Toronto Water’s utilitarian marketing campaign: an H2O to go trailer. Trailers usually tap into a water main to provide thirsty patrons access via fountains and taps. They can be found around the city at outdoor events, and if you’re organizing your own event, you can request a free* H2O to go trailer. Although I’d like to see more permanent public water fountains (the attractive ones built out of stones) around the city, I like this campaign a lot.
* the H2O to go website states they’re free, but there’s an asterisk beside the word free, and there’s no notation as to what the asterisk means