Torontoist doesn't want to touch this argument with a ten-foot pole. But if you want to there's this story in the Spacing Wire and you can vote on the signs right now. So if you live in the Beach/Beaches go, or you might be stuck with a name you don't like!

Newsstand: November 23, 2009
it really doesn't seem like there is any unified "beach". what beach are they talking about?
it has always seemed to me like a different collection of beaches, and since nobody's house is actually ON the beach anyway, i think it should be called the Beaches.
The yellow bar will show the name of each of the 4 beaches.
that there are four beaches to name is even more convincing a reason to call the area "the beaches", isn't it?
Kevin, be careful what you say about the Beach/Beaches.... Arguments like "logic" and "everyone else is doing it" don't hold sway in this argument. The lake air and treelined streets have driven them all craaazy!
at least they're both names that make sense to the locals - awhile back signs went up around yonge & lawrence calling it the "yonge lawrence village"... I grew up there and no one ever called it the "village" - I suspect the local BIA just made it up...