Roll Up The Rim Rrrrriggged?

2006_3_15roll.jpgTorontoist is crying in our large double doubles after reading this little piece about Tim Horton's rabidly popular Roll up The Rim contest on the CBC News site. It turns out that southern Ontario Tim Horton customers have the worst odds of winning the major prizes in Timmy Ho's contest; one in 11 million versus one in four million in Quebec and one in eight million in BC!

"There are only 30 cars," Greg Skinner [Tim Horton's lawyer] said. "If it was all equalized, some places like P.E.I. or New Brunswick might not get one at all. This is just about trying to create some excitement."

Oh we get it Skinner! Tim Horton's is taking a page from Ottawa's books. Those regions are have-not provinces and so wealthier provinces like Ontario have to support them. Careful though, it's only a matter of time before oil rich provinces start complaining about the fiscal imbalance.

Besides with our smog issue, insurance rates and gas prices, winning a new SUV isn't exactly the greatest thing. That argument doesn't hold water when it comes to the other prizes though. Torontoist for one could use a new plasma TV and we'd throw a hell of a party with a $1000!

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Every morning, I have an extra-large coffee with milk and a toasted multi-grain bagel with cheddar. EVERY DAMN DAY for the past two years. And I have never won anything from Roll Up the Rim to Win, not even a lame donut. So, last week, I emailed Tim Horton's. Here is their response, for your viewing pleasure:

Dear Mrs. Nadine Giguere,

I would like to thank you for taking the time to write to us at our Head Office regarding the 'Roll up the Rim Promotion'. Our 'Roll Up The Rim' Promotion is a very exciting time for both our customers and our company.

I am sorry to hear that you have not won anything in our contest however, I would like to reassure you that the prizes are out there. In fact we increased the number of food and beverage prizes this year by 1million.

For more details regarding our prizes and the odds of winning, please refer to our Rules and Regulations Form which is available in stores and on our website and timhortons.com throughout the promotion. ( To clarify, the odds of winning is 1 in 9 cups produced, not 1 in 9 cups purchased. )

I hope that I have been able to address your concerns and I wish you the best of luck in the rest of this year's 'Roll up the Rim' Promotion. Your patronage is valued and we hope to have the opportunity to serve you again
soon.

Good Luck and Best Regards,
THE TDL GROUP CORP.

Kas Param
Operations Services

I won a coffee yesterday (after just finishing... a... coffee).

Ever tried to carry a finished paper coffee cup around with you for a day?

Stupid.

Even ripping the rim off involves a careful wipedown on the interior lest you get sticky coffee residue all over your fingers, etc.

Stupid.

are you f-ing kidding me? i can't be the only person who carefully cuts their prize off the cup and places it in their change purse? did your parents teach you nothing?

Whoever you are, James, I hate you and your coffee-winning-then-complaining ways.

My roomate JUST won a coffee about 5 minutes ago. I have literally watched him drink dozens of coffees just trying to get the prize.

Can't WAIT to tell him about this.

I just think it would be better to have a peel-off sticker (similar to Mickey D's Monopoly promotion).

But if you enjoy the "Rrrroll-up-the-rim" gimmick, by all means go for it, sport.

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PEI is always overrepresented, those red-soiled bastards. First they get Anne of Green Gables, now they want to win all our SUVs too? We must bring Jack Layton on board to help us fight for Proportional Representation for Roll up the Rim.

Rep by Pop! Rep by Pop!

Actually, I usually do win one or two small things every year... a cookie, a coffee. And I don't buy that many coffees there. If you haven't won, it's just bad luck, I guess. But most definitely, just rip off the "rim" part that contains the prize and stick it in your wallet -- carrying around used coffee cups is almost as uncool as digging through trash cans and rolling up other people's rims (ewwwww).

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Pah. I can say as a born-and-bred Maritimer that most people there just assume someone from Ontario or Quebec will win everything, because that's the way it usually seems to go. I have no beef with something being slanted towards that end of the country for once.

After sending another email to Tim Horton's this morning and including a link to CBC's article, I received a call almost immediately from Greg Skinner himself. He admitted that I may be one of the unluckiest ladies in the world, and will be sending me some Tim Horton's goodies in the mail for my troubles. Victory is mine!

Holy cow, that actually worked! Nadine, me thinks you're actually a very lucky lady!

So my question is -- do the odds posted for winning a prize the actual odds of me winning a prize in the province in which I am buying my coffee? Otherwise the odds they are reportedly saying are not true... 1 in 9 chance of winning... where do I have to buy my 9 cups of coffee to achieve this?

It's 1 in 9 cups produced. So the only way you get these odds is if you are standing at the end of the conveyor belt at the cup factory.

Funny, but I just won a barbacue today.

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