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Kijiji, Craigslist, E-Bay and You

2006_3_22kijiji.jpgTorontoist contributor Shari K. pointed us to Kijiji, a bulletin board service launched earlier this year that lets you post messages, jobs, for sale ads, apartment listings and more. This piqued our curiousity. Kijiji (whose name is a typographic nightmare!) seems like a Craigslist clone albeit with a touch of cuteness. The name means village in Swahili, they post photos of the site moderators (like this one) and it seems like a fun, little non-profit trying to do something helpful.
But upon closer inspection we realized that Kijiji is a spinoff of eBay. Is it eBay’s way of trying to muscle out Craigslist? What makes this even more confusing is that CL is partially owned by eBay and when Kijiji was launched last year some in the industry saw it as eBay trying to make sure it didn’t get outmuscled in foreign arenas by a burgeoning Craigslist.
We don’t have quite a handle on all this and we’re not about to go painting one side as good or bad. Torontoist will just stick to the site with more ads for missed connections. For that Craigslist wins hands down.

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  • shari k.

    AND the kijijijiji folks have listed Torontoist as one of its top 5 local bloggers……

  • http://canada.siftin.com siftin-com

    No doubt that Kijiji has better interface compared to Craigslist, backpage or olx. It should be now clear to Craigslist that they need to launch Craigslist 2.0 to compete. Classifieds search engine like http://canada.siftin.com clearly shows that many times Kijiji has better data than Craigslist

  • http://undefined Svend

    Last week I listed a vehicle on Auto Trader, Craigslist and Kijiji. The response was about the same on each but I preferred the way I can sort on Auto Trader and my ad didn’t fall further down the list with each passing day.
    I’m glad the Star isn’t needed anymore, they were becoming far too expensive.