January 3, 2006
There's Something About APTN...
We are thoroughly mystified by this billboard for the Aboriginal People's Television Network. A bad pun that barely makes any sense about a movie from the last decade that nobody cares about anymore? And what on earth does Cameron Diaz have to do with Aboriginal People's television? Plus, in the picture, she kind of looks like she's planning on eating your face. Not really a good ad campaign for anyone.
|
Advertisement: Torontoist Continues Below!
Post a comment (Comment Policy)
I always tune into the Aboriginal People's Television Network for all the "Megastars". They're "My kind" indeed.
It’s an effective campaign it communicates that APTN plays mainstream movies, something that I didn’t know and I expect few others did. Granted the esthetics are not strong.
It will likely reach its intended audience.
If you look above it it’s one of those annoying "noodle face" ads. So stupid but quite possibly effective.
APTN like any other (national) broadcast network strives to lure a larger audience in the 100+ channel universe as well as a culturally and geographically diverse Aboriginal audience too. I agree it is a stretch for this Winnipeg based station to promote a 7-yrs old mainstream american comedy to attract a non-Aboriginal audience who for the most part may have never heard of APTN. Notwithstanding this promo, I am glad you mentioned APTN as they also broadcast some pretty unique shows, documentaries and news about the Aboriginal experience in Canada. Methinks I know why they used her besides her brand appeal, Diaz's mother Billie is a mix of German, English, and Native American. Hey, disperate audiences require disparate measures! The fact that we're mentioning it suggests that their campaign is working.
I, for one, am willing to have my face eaten by Cameron Diaz.
Ditto.
It's just another example of Canadian broadcasters/cablecasters not living-up to what they promised to do in their license applications.
Yeah your right about this one, more due to not enough $$$ and $$$ for Aboriginal-Canadian content, but if you check their website and programming schedule, I reckon they do a pretty good job of meeting the requirements of program delivery to an Aboriginal. Then again, I am not Aboriginal and don't watch too much canadian show 'cept for the news and local city tv - it would be good to hear from Aboriginal people about this station.
Is the timing of this ad campaign at all associated with the fact that APTN recently got a 7-year license extension on August 31?
Agreed. This is one of the biggest advertising campaign misses in a loonnnggg time! What's the deal with using Frances McDormand's mug from "Fargo"? Stupin, stupid, stupid people!