Today Sun Mon
It is forcast to be Chance of Snow at 10:00 PM EST on February 11, 2012
Chance of Snow
-4°/-8°
It is forcast to be Chance of Snow at 10:00 PM EST on February 12, 2012
Chance of Snow
-2°/-4°
It is forcast to be Clear at 10:00 PM EST on February 13, 2012
Clear
3°/-3°

3 Comments

news

Hell is a Multiplex

globe7.gif
Sometimes you have no choice but to see your movie at the Paramount. It’s one of the few theatres that screens past 10pm, and it’s easy to get to, and they refer to their staff as ‘players’ because really, the place is just a grand cinematic commune of workers in drab colours with fake smiles. But beyond our usual quibbles with the place, and ignoring the guy who farted during the last scene of History of Violence and the girl who answered her cellphone when it rang during the final moments of said film, we now have the added confusion of the whole place becoming an ad for the Globe’s Friday Arts tabloid. No corner can you turn without being confronted with the faces of Globe Seven. There are huge billboards, floor stickers, hanging banners and regular old posters. And though it answers the question of why Globe Seven only puts movie stars on its covers, it puzzles nonetheless. It’s hard enough to make your way down the escalator at the theatre as is, and the insightful glimpses into the Globe’s interview style (Are you married? Why?) just don’t make that steep trip any easier.

Filed under: , , ,

Report error Send a tip

Comments

  • http://www.boyreporter.ca Ron Nurwisah, Boy Reporter

    My god, since when did the Globe and Mail turn into a nagging mom?! Are they going to ask me when I’m going to give them grandchildren?

  • Michael

    As if someone is going to buy an entire globe and mail (let alone a subscription) for one small section of generic entertainment news.

  • http://www.paved.ca mw

    It’s called ‘contra’. Movie ads have long been the bread and butter of the Friday sections, but that’s endangered. Gotta keep massaging the Cineplex almost-monopoly and the studios that pay for the space. It’s got zilch to do with gaining or keeping readers, or writers.