By Joshua Errett

Strangely related to the legal South American mind-bender Salvia Divinorum, the chia seed is probably most famous for allowing ceramic animals to grow hair-like grass in the Chia Pet series (as seen on TV and in graphic). Now a Toronto-based reseach firm is claiming that the chia is so healthy, it will blow flax seed and even pomegranate juice out of the Omega-3 stratosphere.
The company, called Salba (again, not to be confused with the Roach-O-Rama drug of the similar name), claims the main problem they have with their seed is that it’s just too unbelievably healthy. Torontoist finds it problematic to call a product and company by the same name. Anyway:

The company is now developing the first food product to contain Salba. A tortilla chip manufacturer in Denver has developed a 95 percent organic corn product that contains five percent Salba. According to [Salba], this means that consumers will be getting 400mg of omega-3 from just one ounce, or about 15 chips. The product is being marketed by Nutraceutical Corporation, and will be called Taste Wave.

These research claims are going through the three ‘R’s as we type (research, research, research) at both University of Toronto and its teaching hospital St. Michael’s. If the chia-derived Salba is what Salba is claiming it is, we’ll never have to drink milk or pour flax into our ear again. Due out this October.