news
Toronto Remains a Virgin Virgin
The typical reaction to the opening of another megastore (ie. “Not another megastore!”) should be muted for this news:
HMV Canada Inc, Canada’s leading music retailer and fastest-growing DVD chain, announces today that it will open the country’s largest store dedicated to music and DVD, on the site currently occupied by Virgin Megastore in Vancouver, B.C.. As a result, Virgin’s only Canadian Virgin Megastore, located on Vancouver’s Burrard Street, will cease from trading under the Virgin brand name on September 4th, 2005. as Virgin Entertainment Group has decided to withdraw from the Canadian marketplace to enable resources to be fully focused on its retail business in the United States.
With HMV selling titles for as much as $28.99, the competition from a Toronto Virgin store would have been welcome. Our independent music labels – or those looking for mainstream success – are being stifled by HMV’s sometimes hardball tactics. In protest, Torontoist urges readers to pronounce HMV phonetically, like hhhummmv-ah. This will be code for “I don’t shop there.”





