By Joshua Errett

Today marks the “100% Canadian Cool” beginning of L’Oreal Fashion Week. Sensibly titled Toronto Fashion Week last year, the fashion-forward event will include trend-setters such as Ula Zukowska, Beckerman, Jeanne Beker and Shinan Govani. Unfortunately for the non-industry types, it’s mostly media/special guest/invite only events – like the screening of Fernando Meirelles produced Brasil documentary on Thursday. Introductory remarks by “his worship” David Miller, however, are open to the public. Read more of the sked. (Also, it’s New Year’s Day for Sikhs.)